Cory McKinnon

All case studies

Sycle case study preview
01Sycle2025

From Calendar-First to Patient-First Scheduling

A system-driven appointment creation flow where staff start with patient intent and constraints, and the system recommends valid time options. Built as an AI-native prototype in Windsurf.

SaaSAIWindsurfNext.jsPrototype
Innodata case study preview
02Innodata2021

Designed a Twitter spam moderation workbench that increased moderator efficiency by 22% while improving the quality of data used to train machine learning models

A Twitter Spam Violation Workbench built for high-volume annotation — unifying critical context and tools so moderators could work faster and deliver higher-quality, more consistent labels.

SaaSAI/MLUX Design
Sycle case study preview
03Sycle2024 – 2025

Enabled 5,000+ clinics to efficiently manage hundreds of payer relationships.

Reducing administrative burden and improving accuracy for over 1 million patients, this end-to-end redesign of Sycle's Payers & Plans system turned siloed insurance workflows into a unified, scalable experience through deep research and cross-functional alignment.

SaaSUX ResearchUX DesignDesign Systems
Ownly case study preview
04Ownly2022–2023

Improved how homebuyers explore, customize, and price new homes, resulting in a 24% increase in conversions

A redesign of Ownly's Build & Price experience — transforming a fragmented flow into a clear, step-based journey through user research and close collaboration with engineering.

SaaSProp TechUX DesignA/B Testing
Solink case study preview
05Solink2020

Redesigned event search to give users greater freedom in searching their data, resulting in 11% increased engagement and improved self-service reporting.

A redesign of Solink's Events search — introducing a flexible query builder and saved searches so teams could explore video + PoS data more effectively with less reliance on support.

SaaSSecurityUX DesignSearch & Reporting

“Cory is one of the best product designers I've worked with. He pairs strong design craft with real product judgment, and he moves fast without cutting corners. Our roadmap is stronger because of the way he thinks about problems.”

Indra Lalari
VP of Product, Sycle

Working on something ambitious?

I'd love to hear what you're building. Tell me about the problem and where you're headed.

Cory McKinnon© 2026